Jumper T16 Transmitter: That's a lot of radio...

I ran across a Heli Direct ad for the new Jumper T16 Transmitter. Its gotten some buzz among the non-Spektrum/Futaba committed crowd. They can't seem to keep them in stock, and looking at the specs and the price, its easy to understand why. At $149 this 16 channel radio sports multiple compatibilities out of the box due to a 4-in-1 module, most intersting for me Spektrum DSMX is one of those. The JR module can be exchanged for several other protocols. A large 4.3 inch color non-touch screen, and voice call-outs, among many other choice specs. It does telemetry, but I am not sure what is needed.

A 16 channel quality radio for $149. What gives?